Japanese whisky, Yamazaki, is well-known around the world. Especially, “Yamazaki 55 year old” is known as a rare and most valuable Japanese whisky. 100 bottles of Yamazaki 55 were sold on June 30, 2020 for $31,000 USD each. They were sold by lottery, and only to residents of Japan. Furthermore applicants were required to write three essays to discourage people from buying a bottle only to resell it. Still, more than 200,000 people applied. Later in 2020 one of these bottles was sold in Hong Kong by auction by one of those 100 lottery winners for about $800,000 USD and another one was sold in NY by another auction for $600,000 USD in 2022.