Back in 2012, the city of Fukushima, located on Japan’s eastern coast, created an imaginary district called “Kawaii” (which means “cute”), and invited people from all over Japan to become honorary residents there. Since the Kawaii district is imaginary, becoming a citizen there won’t officially prove your identity or get you a driver’s license; but it has been a good promotion for the Fukuoka’s food, fashion, and special events with a theme of cuteness. As of February, 2015 over 40,000 people had applied to become residents of Kawaii. [Click here to read more about Kawaii Fashion & Lifestyle.]
But if you want to join them you’d better hurry. The special promotion is scheduled to end in March, 2015.
Mariko Shinoda from idol group AKB48 was the first “mayor” of Kawaii district in 2012.
