March 3rd is Hina-matsuri, and this photo is the Baskin-Robbins version of hinakazari.
In Japan the parents of a young daughter commonly arrange what is called a hinakazari to celebrate hina-matsuri. Hinakazari is the display of dolls; mainly a male and a female couple, that are often (but not necessarily) placed amid servants, flowers, food, and drinks. These dolls are usually not toys, but beautiful and expensive images dressed in elaborate costumes like those worn at the imperial court long ago.
