流行り – Fad

In Japan we go through fads of food, books, toys, fashion, etc.  Some of fads stay for a while, and some of them disappear after a few months.  Here are some examples.  

Fad 2014 1 Tom Yum Instant Noodle by Nissin Food became so popular in April 2014.  Demands were so high that supplier couldn’t catch up.  People were willing to pay 4 times as much.

Fad 2014 2 Another one was Beef Sukinabe by Yoshinoya Fast Food Chain Restaurant.  This sale started in December 2013 and they sold 14,000,000 orders before they temporarily stopped the sale in May 2014.

2014 Fad 3a As far as fashion, gingham check designed clothes were one of fads in 2014.