流行り – Fad
In Japan we go through fads of food, books, toys, fashion, etc. Some of fads stay for a while, and some of them disappear after a few months. Here are some examples.
Tom Yum Instant Noodle by Nissin Food became so popular in April 2014. Demands were so high that supplier couldn’t catch up. People were willing to pay 4 times as much.
Another one was Beef Sukinabe by Yoshinoya Fast Food Chain Restaurant. This sale started in December 2013 and they sold 14,000,000 orders before they temporarily stopped the sale in May 2014.
As far as fashion, gingham check designed clothes were one of fads in 2014.