Kawaii means “cute” in Japanese language. Cute, bright, colorful things are very popular in Japan. Lolita fashion is an example. The kawaii lifestyle indicates means striving for extreme cuteness in everything you do or own–from a pencil to a building. It can even include ultra-feminine behavior and mannerisms. In Japanese Anime you may spot a character with a high-pitched little-girl voice who acts remarkably girly. That is a good example of kawaii lifestyle in action.
